Yellow Face of Media

 Is India taking on yellow journalism over real journalism?

                                        Is really yellow journalism overtaken the real journalism in India? But what actually a yellow journalism is? Yellow journalism doesn’t mean reading yellow newspaper or viewing yellow screen news bulletin.  It means presenting the simple news in more dramatic way and in sensational manner just to attract the audience or to catch the reader’s attention towards the news. The term yellow journalism originated during the American Gilded Age of the late nineteenth century with the circulation battles between Joseph Pulitzer's New York World and William Randolph Hearst's New York Journal. The battle peaked from 1895 to about 1898, and historical usage often refers specifically to this period. The New York Press coined the term "yellow kid journalism" in early 1897 after a then-popular comic strip to describe the down market papers of Pulitzer and Hearst, which both published versions of it during a circulation war. Yellow Journalism is a mutated division of Journalism that goes against the key principles of reporting as an unbiased and objective tool for conveying the news. Yellow Journalism is "journalism that exploits, distorts, or exaggerates the news to create sensations and attract readers." Yellow journalism 'believes' in a gross misreporting and underreporting of facts, in playing up news that is likely to create a frenzy, stringing an emotional chord with the masses, feeding the appetite for sensationalism, scandal mongering and exciting public opinion It is mostly done to increase the publicity

                                    Print and broadcast media both use yellow journalism in different way newspaper uses large fonts, dramatic colours; irrelelevant and theatrical photography are used in an attempt to embellish the most trivial news. At the same time the language used for the bold headlines or newsflashes in inflaming and exaggerated forcing the reader or viewer to halt abruptly and take notice. The media often plays along with the rumour mill not bothering to verify fact, faking quotes and printing bogus interviews. On the other hand broadcast media use sensational videos, images and use dramatic presentation just to increase TRP [Television rating points].

                                     Indian media just to sensationalise the issue involve celebrity in the news they are covering the news because it has involvement of the big personalities they are forgetting the main identity to aware and help the common man who is fighting from various social dilemmas of the society. But other side of the coin it has been said that “need create want” knower days people are more interested in reading about the life celebrity rather than problems of the country.  So Media is also more focusing on yellow journalism rather than on real journalism.

                                     From Sahid- Kareena kiss case[DNA] to Delhi school teacher Uma karuna case [INDIA TV] are all the example of the misreporting of facts by the media just to create publicity and to increase the TRP’s. Indian media need to more focus on reality rather than on yellow journalism. If media is not presenting true facts then whom to believe?  The media should take more concentration in presenting correct facts rather focusing on yellow journalism.